A Arte da Guerra: Propaganda da II Guerra Mundial

A Arte da Guerra: Propaganda da II Guerra Mundial
Temporary exhibition
19/10/2011
- 28/03/2012
Floor: 
-1
Curator: 
Salvador Patrício Gouveia
A Arte da Guerra: Propaganda da II Guerra Mundial
Temporary exhibition
19/10/2011
- 28/03/2012
Floor: 
-1
Curator: 
Salvador Patrício Gouveia
Body: 

The Second World War was a conflict without precedent. The armies of various nations entered into mortal combat in the Atlantic and the Pacific, in Europe, Asia and Africa, on land, at sea, and in the air. But the war was not only conducted by soldiers, nor was it enacted purely on distant battlefronts. Entire populations, in each country, were mobilised into active support for the war effort and eventual victory. With the aim of winning over citizens to the war cause and maintaining collective morale during the lengthy course of the conflict, governments employed every possible form of communication as a propaganda tool.

One of the principal, and undoubtedly most effective, methods used to motivate citizens was the printed poster. Not only because it could be produced easily, but also because it was simple to distribute.

Produced by ministries and government agencies, independent organisations and private businesses, this vital method of communication transmitted its message through a combination of illustrations, of a highly emotive nature, and memorable messages in text form, devised by artists from the advertising industry to ensure maximum efficacy and clarity.

Like other forms of propaganda employed during this period, posters inspired patriotism and appealed to citizens to contribute, on both an individual and collective level, to the national cause. This contribution could take diverse forms such as enlisting in the armed forces, complying with the rationing of food or other essential goods, conscientious effort within the war industry, being careful about what was said in public places or buying war bonds.

Nearly seven decades after the end of the greatest conflict in human history, the Museu do Caramulo brings the exhibition The Art of War to the Museu Coleção Berardo, in an examination of the fascinating subject of propaganda during times of war. Fascinating because of its impact, because of the different ways it was implemented in various countries, because of the unprecedented scale of its production but, above all, because of the artistic form that it took, which – true to the goal of all works of art – was designed to provoke emotions in its audience and transform the world.

Salvador Patrício Gouveia, curator